We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.

Most people hold overly (though not excessively) positive self-views of themselves, their ability to shape environmental events, and their future. These positive illusions are generally (though not always) beneficial, promoting achievement, psychological adjustment, and physical well-being. Social processes conspire to produce these illusions, suggesting that affiliation patterns may have evolved to nurture and sustain them.